Advertising techniques that are used from both countries are different but in similar ways. Although the advertising may be different the same goal is still the same, which is to promote their merchandise and for consumers to buy. The difference that both of these countries have is the location and the way people look at these advertisements. In this case not every country is the same because, in the advertisements, you can notice the differences instantaneously.

                

U.S.

          Here in the U.S., McDonald's Advertisements, are mainly stating that their food is 100% beef. Now if you do not know, McDonald's has been criticized and sued many times about its food, due to many factors, such as it containing E-Coli and it being bad for the health of many. Since it has been attacked so many times by consumers they try to proclaim there statements through ads so there can be less cases and less loss of money from the attacks they've been receiving.  

          Another differences that advertisements have in the U.S. and Mexico is that they are mostly directed towards the kids. Occasionally, there would be directed for adults as well by including "wifi" but mainly kids now look for that as well. Furthermore they add children and toys with fake emotions to show the children how joyful and fun McDonald's is. Basically it is attracting kids and young adults since they no less about how bad it can be to you. They use all types of imagery to induce the consumers to buy their item. Lets not forget they are also trying to defend themselves through the ads.

Mexico

                Advertisements in Mexico are much more different in than from the ones in the U.S. mainly because they add more cultural value in it. In some parts of Mexico, not many people buy it because it is either to expensive or it is not an interest. Thus adding cultural value and everyday practices into a semi-third world country to attract customers.  They will also add many props to attract the consumer to make them feel like home but in the end, it is eventually over done. 

              In the middle and southern part of Mexico, not many buy McDonald's because it is either to expensive, there is not much of a variety that people would like to eat, or because there is many more restaurants or places where people are used to going. Overall the advertisements are not as successful as the ones here in the U.S. For example, the advertisements of McDonald's and other fast food restaurants are actually going to get banned from certain time to certain time because of the obesity there in Mexico. Thus making it no need to make problems worsen like the U.S.

              McDonald's advertisement's are plainly adding persuasive words to bring in the costumers to make them feel welcome. In there ads, McDonald's shows itself as one of the people. Surprisingly they hardly use the clown anymore. They use some other animation or just videotape people and show how "good" and "fun" it is. They may also add names or phrases that the people are familiar with so they can feel much more comfortable and eventually feel welcome.

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